Alliance Tire Group (Y-ATG) is now Yokohama ATG Tires

Europa Tyres to become main wholesale distributor for the Galaxy tyres in the UK


20.06.2019 | Amsterdam

Alliance Tire Group (ATG) announces a new partnership with Europa Tyres in the UK. As the UK’s leading tyres wholesaler, Europa Tyres became ATG’s main wholesale distributor for the Galaxy brand in the UK mainland as of June 2019.

Originally established in the US, Galaxy tyres have become one of the global leaders in construction, material handling, mining, and port segments. Galaxy offers application specific and purpose-built tyres for a wide range of machines such as earth movers, telehandlers, skid steers, excavators, backhoe loaders, industrial tractors and machinery, as well as utility tractors and turf equipment. Galaxy is a popular choice with leading OEMs and aftermarket users.



Darren Longstaff, sales engineer for Galaxy in the UK, describes the new partnership with Europa Tyres as ‘next level’ for the brand in the UK. “Galaxy offers such a comprehensive and extensive

tyre range that it perfectly fits Europa’s scale and expertise in the industrial and construction segments. We are convinced that we achieved a ‘win-win-win-situation’ where Galaxy benefits from Europa’s broad dealer network, where Europa benefits from Galaxy’s range of high-quality high-performance tyres, and where end-customers across the UK mainland clearly benefit from excellent access to tyres with exceptional value for money”, Longstaff says.

Joe Cook and Colin Creasey from Europa Tyres are equally thrilled about the new perspective. “The Galaxy brand fits perfect in our extensive range of products, and completes our “One stop for every application brand profile.”


Complete Galaxy Range is now available at Europa Tyres

Europa Tyres are now proud supporters and distributors of the complete Galaxy Tyre range, including its renowned Radial OTR and Solid tyres. In 2018, Galaxy launched its full range of Radial OTR tyres specially engineered to keep pace with the challenging needs of high pressure job-sites, thus ensuring that costly downtimes of machines are avoided. This range includes the following patterns: LDSR 300 for loaders and dozers, MGSR 200 for graders, HTSR 400 for ADT machines, and Yardmaster for forklifts.

In 2019, at BAUMA, Galaxy presented its extended SDS range (Severe Duty Solid): brand new LHD 500 for loaders, as well as solid tyres for skid steers (Beefy Baby SDS, Hulk SDS, Super Smooth SDS), material handling (Yardmaster SDS), and forklifts (Lifter SDS). For instance, Galaxy Hulk SDS with aperture possesses the highest tread depth in the industry and thus provides the lowest cost of operation for tough skid steer applications (waste handling, scrap metal yards, rock quarries, dairy farms, etc.).

These and other Galaxy tyres are already available at Europa Tyres’ stock.


About ATG

Alliance Tire Group is a part of Yokohama Group. With nearly 60 years of experience, the Alliance Tire Group specializes in the design, development, manufacturing, and marketing of Agriculture, Forestry, Construction, Industrial and Earthmoving tyres under the Alliance, Galaxy and Primex brands.

ATG serves customers in 120 countries, across 6 continents and offers a full spectrum of products, from basic entry-level tyres to a broad range of superior quality value-added products. All of the Group’s tyres are designed, developed and tested at its advanced R&D centres around the world.



Julia Verbunt

PR & Communications Manager | Alliance Tire Europe BV | A member of the Alliance Tire Group.

Mobile: +31 (0)654916673 | E-mail: [email protected] | Site:



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About Europa Tyres

Europa Tyres – one of the UK’s leading true agricultural tyre wholesalers. Specialising in areas most other wholesalers prefer to leave alone, Europa Tyres of Langport and Spalding pride themselves on being one of the few UK agricultural tyre wholesalers, whose expertise covers the Tractor, ATV/UTV and Lawn / Turf markets. It doesn’t stop there though, having extensive knowledge in the Hi-Speed Trailer, Industrial Fork Lift, Plant, Skid Steer, Earthmover and now 4×4 applications. Europa Tyres can offer virtually any type or make of tyre for any application available. Europa Tyres are now proud supporters and distributors of the complete ATG – Galaxy Tyre range, amongst many other brands.

Contact us on 01458 252550 (Langport, Somerset) / 01775 750150 (Spalding, Lincolnshire) –  – [email protected]