Alliance Tire Group (Y-ATG) is now Yokohama ATG Tires

ATG Announces New President For EMEA Region


08.11.2018 | Amsterdam

Alliance Tire Group K.K. (‘ATG’), a Yokohama group company, recently announced that the regional teams for European, Middle Eastern and African markets will be combined to create a new regional team serving EMEA. Angelo Noronha takes over responsibility as President of the new vertical.

Highlighting the potentials associated with this restructuring, Nitin Mantri, Director of ATG, said: “The EMEA region is vital to our business and the market dynamics here are shifting and evolving dramatically. With Angelo’s extensive experience of working with customers in EMEA countries and his cross-functional expertise, Angelo Noronha is the best fit to grow our portfolio in this region”.

Being with Alliance Tire Group since its very early days for more than nine years, Angelo has been extensively involved in establishing the brand and many of ATG’s marketing activities and sales. He began his journey with ATG in 2009 as Head of Marketing and quickly became Chief of Sales for Europe. Following a very successful six-year tenure in this position, Angelo Noronha was appointed President of APAC & MEA regions in 2017, where he and his team achieved a growth of over 40% year on year, two years in a row.

On his new appointment, Angelo commented: “We enjoy a steady and trustful relation with our customers in EMEA, especially in Europe. We have built our success over the years – and will continue to do so – through our investments in people, processes and products. Two of my primary goals in the new role will be to even further increase our focus on customer centricity, and to continue gaining higher market shares in the various segments that we operate in.”

About ATG

Alliance Tire Group, a leading name in global off-highway tires has presence in over 120 countries across six continents and has achieved a global turnover in excess of $575 million in the year 2017. ATG group owns three world-renowned brands – Alliance, Galaxy and Primex. With over 3500 SKUs the company is well-known for its ability to offer customers, both aftermarket and OEM, with Application-Specific and Purpose-Built tires.


Julia Verbunt
PR & Communications Manager | Alliance Tire Europe BV | A member of the Alliance Tire Group.
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