Alliance Tire Group (Y-ATG) is now Yokohama ATG Tires

Alliance Tire Company targets $1 billion revenue by 2020


MOTOR INDIA spoke to Mr. Angelo Noronha, President APAC & MEA, ATG to know more about ATG and its future plans for becoming $1Bn company. Some of the excerpts from the interview.


What share of your business comes from OEMs and how much from the aftermarket? Do we see this balance shifting in either side’s favour in the coming years?

ATG’s renowned brands – AllianceGalaxy and Primex – are the preferred choices among OEMs worldwide. About 25% of our business comes from our OEM associations and the rest from the aftermarket. Of course, as a world-class manufacturer we would want every farm, industrial, construction, material handling and forestry machine to roll out of their factories on our tires. We today are working with all major machinery manufacturers across the globe and are in constant endeavour to increase our share of business with them.

Read the detailed interview here >>>