Alliance Tire Group (Y-ATG) is now Yokohama ATG Tires

September 28, 2023 << Back to Press Release

Yokohama Off-Highway Tires at Agritechnica 2023: New unique hybrid tire, new series & international expert team

28 Sep

September 28, 2023

28.09.2023 | Amsterdam

Yokohama ATG Tires (Y-ATG) is back at Agritechnica 2023 (12-18 November) in Hall 4, stand C28. Agritechnica provides a global stage for showcasing tire solutions in agriculture and off-highway tire operations. Y-ATG will showcase its diverse portfolio through its Alliance brand. The tire lineup includes innovative and technologically advanced tires such as the Alliance Agri Star II (new series!) for tractors, the Alliance 590 heavy duty radial flotation tire for implements, the Alliance Agriflex+  372 and the Alliance 389+ flotation tire for trailers.

New tire & international team
A prototype of an innovative hybrid tire for tractors will also be presented. Special technologies used for this tire effectively bridge the gap between field and road – for the best suitability for field operations, road transports, and for a particularly long service life.

“Our international team of tire experts are looking forward to meeting all interested visitors. With the unique Stratified Layer Technology (SLT) of the Agri Star II, and flotation technology as displayed with the Alliance 590, Alliance 372+ and the Alliance 389+, prolonged traction, extended tire life and effective soil protection are among the key tire properties addressed on our stand,” highlights Angelo Noronha, President Europe at ‎Yokohama ATG Tires.


About Yokohama ATG Tires: 

Yokohama ATG Tires (Y-ATG) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. Y-ATG owns the world-renowned brands Alliance, Galaxy and Primex and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, Y-ATG situs judi slot online is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.


Press contact:
Elena Bounimovitch
PR, Communications & Social Media Manager Europe
[email protected]