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April 11, 2023 << Back to Press Release

Norgesdekk: Additional partner in Norway

11 Apr

April 11, 2023

Additional partner: Norgesdekk strengthens the position of Yokohama ATG Tires for the aftermarket segment in Norway / Opportunity for further Y-ATG growth in the Norwegian off-highway tire market

Yokohama ATG Tires (Y-ATG) announces an additional partnership for the Norwegian market with one of the leading wholesaler, Norgesdekk, for the supply of one of the strongest off-highway tire brands available. This is in addition to NDI as the brand’s strategic partner in the Nordics for almost 40 years now. Norgesdekk offers Norway’s widest range of tires and wheels for cars, trucks, agriculture machines and specialised vehicles. Today, Norgesdekk currently disposes 43,000 m² of stock, with a capacity of more than 550,000 tires and wheels. The new partnership will thus allow to supply Norwegian customers in agriculture, industrial, mining and the construction sector with the strongest, and a full range of off-highway tires.

“With Norgesdekk’s experience and reputation, we all see excellent opportunities for further growth of Yokohama ATG Tires in the Norwegian market”, says Ole Baek, Head of Sales for Northern Europe at Y-ATG.

Established in 1983, Norgesdekk has evolved into one of Norway ’s largest wholesale tire providers. Through acquisitions and investments, the company has expanded its facilities across Norway, including seven branches from Narvik in the north to Kristiansand in the south. In 2022, Norgesdekk recorded a turnover of over NOK 1 billion.

“We are very happy and proud to become an official importer of Yokohama ATG Tires’ strong program, and we see that the company is enormously innovative with new modern tires of very high quality and longevity”, comments Sveinung Ueland, product manager in Norgesdekk AS.



About Yokohama ATG Tires: 

Yokohama ATG Tires (Y-ATG) specializes in the design, development, manufacturing and marketing of Agriculture, Forestry, Construction, Industrial, Earthmoving, Mining and Port and other commercial tires. Y-ATG owns the world-renowned brands Alliance, Galaxy, Primex and Yokohama and is present in over 120 countries. With a diverse product portfolio that includes more than 4000 SKUs, Y-ATG is well-known for its ability to offer customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.


Press contact:

Elena Bounimovitch
PR, Communications & Social Media Manager Europe
[email protected]